Logos are what make brands memorable and iconic. Think of Nike or McDonald’s. Think of a logo that will encompass what you stand for and leave a lasting impression as well. When it comes to digital branding services, the creation of your logo is one of the most important.

The color you use in your logo will end up reflected across many pieces of collateral. For example, if you are a retail store, these colors will end up on your shopping bags and even on signage used throughout your store. The typeface you use is the same way. Both need to continue the message of your brand. If your company sells beard oil to highly masculine men, bright colors and flowery typeface is not a good idea for your collateral.

A responsive website is a must in today’s business world. Your website is a one-stop shop for everything pertaining to your business. Potential customers should be able to come here and learn about your company, how and why to purchase your products (if applicable), what the advantage is of doing business with you, how to find you on social media, how to sign up for emails, etc. Since 50% of searches come from mobile devices, everything must be equipped for mobile traffic. In a nutshell, a website should reinforce your digital branding and help customers communicate with you.

There are dozens of social media networks to choose from to share your messages with customers. The trick is to only use the ones you need. If your core customer is men from 45-55, there isn’t a point in having a Snapchat or Pinterest account. Use channels where your customers are and provide them with quality content on those platforms. Also, use your social channels as a chance to have a conversation with your followers. This is a chance to get their feedback and help them with any service issues.

There are dozens of social media networks to choose from to share your messages with customers. The trick is to only use the ones you need. If your core customer is men from 45-55, there isn’t a point in having a Snapchat or Pinterest account. Use channels where your customers are and provide them with quality content on those platforms. Also, use your social channels as a chance to have a conversation with your followers. This is a chance to get their feedback and help them with any service issues.